According to ZenithOptimedia’s new Advertising Expenditure Forecasts, advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6 per cent in 2013 to 5.3 per cent in 2014. Growth is then set to increase to 5.8 per cent in 2015 and 2016.
Economic gridlock in the US and a persistent financial crisis in the Eurozone have led GroupM to revise its worldwide advertising spending forecast for 2014 downward to 4.6 per cent from the 5.1 per cent hike predicted earlier this year.
The FIPP World Digital Media Factbook toolkit features free downloads including the executive summary, an infographic, a webcast/live recording from a recent webinar, press releases and more.
The new FIPP World Magazine Trends report shows data from ZenithOptimedia that says global ad expenditure is slowing down, but still growing. In 2012 adspend was up by 3.5 per cent, reaching US$481,004m.
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