FIPP launches new Strategic and Practical Subscriptions Growth Course

As media companies face the challenge of effectively monetising their content, reader revenues from subscriptions has become a key objective. To help publishers mirror the success of companies like The New York Times, Immediate Media, News UK and Telegraph Media, FIPP is launching a strategic and practical subscriptions growth course for its members.

The in-depth course is delivered by  Atlas, a consultancy of practitioners with real-world experience in building profitable digital and print media brands. The initiative sees Atlas joining FIPP’s successful partnership with the Google News Initiative, which has so far delivered 5 Digital Immersion Weeks, making a real difference to more than 50 companies across 20 countries within the EMEA region.

The course is free, but only available to existing and new FIPP Members, who apply by Friday, 19 April 2024. There are only two spaces per company available, across a maximum of 10 companies in the first cohort. Two additional cohorts will follow later in the year, so it is crucial for members to register their interest now if they would like to be considered.

“This is an incredible opportunity for FIPP members to learn from true subscriptions experts,” says Nikki Simpson, Operations Director at FIPP. “The knowledge that Atlas is providing can transform your business, through practical changes to your subscriptions strategy, new ways to approach acquisition, retention and renewal, and a laser focus on LTV and testing.”

The course is divided into five modules, across five weeks, with each module covering a different theme:

Audience Development

  • Customer centric focus – what does this mean?
  • Customer Value proposition
  • Your customer funnel

Subscription Principles for Success

  • Subscriptions in context – why they are good for your business
  • Customer centric subscriptions model
  • Introduction to Lifetime Value and the core metrics of subscriptions 

Subscription Modelling and Finance

  • What is a subscription model?
  • Building a subscription model
  • Using Lifetime Value for subscriptions growth


  • Owned and Paid marketing channels
  • Pricing and Offer strategy
  • Measurement and analysis

Engagement & Retention

  • Engagement – pre and post subscription
  • Opportunities for revenue growth
  • Retention – reducing churn

For more information, please contact Nikki Simpson at apply for your place, here.


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