Google x FT: North Star Foundation programme

This September, Google News Initiative and FT Strategies join forces again for the North Star Foundation programme. Limited to only 12 publishers, this FREE programme offers a practical and focused 3-4 day course to propel your digital news business forward.


The North Star Foundation is a hands-on programme that will enable a cohort of 12 publishers to focus on a key strategic ambition for their digital news business – be that in terms of strengthening digital journalism, developing audiences, or growing a reader revenue model.

Using the FT’s exclusive North Star methodology, you’ll create an action plan and detailed roadmap to achieve your strategic ambitions. Plus, you’ll gain invaluable insights from FT experts and receive personalised 1:1 support.

The cost?

The programme is completely free to attend but given there are strictly only 12 available slots, we encourage early applications.

The structure?

The North Star framework is designed as an accelerator to achieve an organisation’s objective. The same model was used by The Financial Times to achieve a goal of 1m paying subscribers in 2019.

Apply now for a chance to secure your spot in the highly anticipated North Star Foundation programme.
Get your application in today.

We look forward to welcoming you on board.


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