Latest News

  • How Cheddar is creating a non-patronising environment for younger audiences

    Cheddar is a new media company that focusses on delivering business and finance content to younger audiences through an on-demand news channel. Here, executive vice president Melissa Rosenthal talks us through evolving distribution, the dangers of Facebook, and why millennials are still being talked down to by the traditional media. 

    Published 21 May 2018 Features
  • Media Voices podcast: The Book of Man founder Martin Robinson on promoting mental health online

    On this week's episode, The Book Of Man co-founder Martin Robinson discusses his journey through the UK magazine industry, the need for a space for men to honestly discuss mental health, and plans for podcasts, longform and membership.

    Published 21 May 2018 Insight News
  • Chart of the week: Fashion mag ads become more diverse

    For a long time, minorities were less visible in fashion advertising. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour.

    Published 21 May 2018 Insight News
  • Robb Report launches video-on-demand documentary series for Facebook Watch

    Last month, luxury brand Robb Report debuted its first of six documentaries made for Facebook’s video-on-demand platform Watch. The documentary series, Secret Histories of Rare Treasures, explores some of the luxury world’s most interesting artwork, collectibles and curiosities and was developed by Robb Report’s in-house custom content agency Robb Report Studio.

    Published 21 May 2018 Features
  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    Published 14 May 2018 Insight News
  • GDPR spotlight: Google and publishers still battling it out over GDPR

    With just a few days left before the institution of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or four per cent of annual turnover, whichever is greater), the publishing industry and Google are still at loggerheads as to how they will work together in the future.

    Published 14 May 2018 Features
  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    Published 18 May 2018 Insight News
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  • Chart of the week: Fashion mag ads become more diverse

    For a long time, minorities were less visible in fashion advertising. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour.

    Published 21 May 2018 Insight News
  • Media Voices podcast: The Book of Man founder Martin Robinson on promoting mental health online

    On this week's episode, The Book Of Man co-founder Martin Robinson discusses his journey through the UK magazine industry, the need for a space for men to honestly discuss mental health, and plans for podcasts, longform and membership.

    Published 21 May 2018 Insight News
  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    Published 18 May 2018 Insight News
  • How brands are under-investing in traditional media... and why

    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

    Published 16 May 2018 Insight News
  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

    Published 14 May 2018 Insight News
  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    Published 14 May 2018 Insight News
  • Visa's Stephanie Losee: A successful native advertising campaign starts at the end

    "You shouldn't create something and then try to think about where to post it," says Stephanie Losee, head of content at Visa Communication. Instead, you should start at the end.

    Published 11 May 2018 Insight News
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