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  • How a ‘digital guy’ ended up running a fast-growing print paper

    We speak to The New European’s editor, Matt Kelly, on pop up publishing, identity media and how a ‘digital guy’ has ended up helming this year’s most noteworthy print success.

    Published 18 October 2017 Features
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    Published 16 October 2017 Features
  • Monetising video: a work in progress

    One of the topics under investigation at this year’s FIPP World Congress in London was the term ‘pivot to video’ and whether, given the relative cost of producing video content off extremely low CPMs (some as low as 15 US cents), pursuing a video strategy one that is paying off for content owners.

    Published 16 October 2017 Features
  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    Published 16 October 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    Published 15 October 2017 Features
  • Three top editors on the changing nature of the job

    Time was when the role of an editor was fairly straightforward, not any more. The digital revolution means most editors need to not only understand the art of storytelling, but also how to weave content across multiple platforms often aimed at different audiences.

    Published 15 October 2017 Features
  • How Auto Bild capitalises on a megatrend

    Worldwide interest in the technology that connects vehicles to the internet of things has prompted Axel Springer to develop a new brand - Connected Car. Its content has not only been integrated into existing brands but also lead to the development of new products and services, opening up new revenue streams for the publisher.

    Published 15 October 2017 Features
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  • Machine learning in the attention economy

    Early in 2017, the School of Media & Public Affairs at George Washington University (GWU) conducted a study on the rise of “attention metrics” in publishing and its use in both editorial and advertising.

    Published 19 October 2017 Opinion
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    Published 16 October 2017 Opinion
  • Publishers should re-emphasise their behavioural roots to take on Facebook and Google

    With Facebook and Google predicted to take half of the World’s total digital ad-spend in 2017, it’s no surprise that other players in the industry have raised concerns. But by updating their own data offerings to better reflect advertisers needs, media owners can keep pace with changing digital trends.

    Published 25 August 2017 Opinion
  • How brands can capitalise on the experiential revolution

    If I were to ask you to describe the Internet of Things (IoT), I expect many of you would start to talk about how new technology is revolutionising the internet, providing “anything connectivity” through advanced networks, sensors, electronics, and software. And you wouldn’t be wrong.

    Published 24 August 2017 Opinion
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