For Cisco, creating quick content is a way to stand out as a brand on social media. Overthinking it is the biggest mistake you can make.

As the emergence of AI grows stronger, many have begun to conflate this technology with the previous wave of automation that has gone before it. Chris Boos, CEO and founder of Arago refutes this stance, and explains how publishers and other businesses are already practically applying artificial intelligence to their brands.

PAMCo has today released the industry's new audience measurement currency. Audience Measurement for Publishers opens up fresh revenue streams and offers advertisers greater confidence.

With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

From 14-16 September FIPP will be in China for the 6^th FIPP Asia international conference and exhibition. Discounted launch tickets for the event is available until this Friday.

Less than 10 days remain to register with our launch offer for the 6^th FIPP Asia international conference and exhibition, taking place from 14 to 16 September 2018 in Wuhan, China.

FIPP and VDZ’s Digital Innovators’ Summit 2018 takes place Monday 19 and Tuesday 20 in Berlin. If you were unable to make it to Berlin, here are some ways you can follow news from there.

Monday 12 March is the final chance to book for FIPP and VDZ’s 11^th Digital Innovators’ Summit with the standard Summit rate. Save €200 today before the late booking fee kicks in on 13 March.

FIPP Insider is an opportunity to learn, share intelligence and network with media colleagues. It is an investment of only a few hours out of the office for what could make a world of difference in your business tomorrow.

The 6th FIPP Asia international conference and exhibition will take place from 14 to 16 September 2018 in Wuhan, China, co-hosted by FIPP, the China Periodicals Association and the Hubei Administration.

At the 41^st FIPP World Congress in London in October 2017, more than 100 top industry speakers from around the world shared their insights on the challenges, opportunities and trends driving the future of the magazine and wider premium media industry.

As the emergence of AI grows stronger, many have begun to conflate this technology with the previous wave of automation that has gone before it. Chris Boos, CEO and founder of Arago refutes this stance, and explains how publishers and other businesses are already practically applying artificial intelligence to their brands.

With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

“I don’t just consider myself editor-in-chief of a weekly magazine, but of an entire content organisation. I became editor-in-chief a little over three years ago, and I remember when I was growing up, I felt that Entertainment Weekly set the agenda for that particular week’s conversation, like this is what we need to be psyched about in entertainment. So, I really tried to move that thought process into the 21st century. And I really want to give readers something on the cover of this magazine and inside the magazine that they can’t get on the internet, that they can’t find on anyone’s social media feed, because of what our access allows.” Henry Goldblatt, EIC, Entertainment Weekly

Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

Global president of Hearst Digital Media, Troy Young, opened the Digital Innovators Summit (DIS) in Berlin recently, in a presentation that looked at the future of lifestyle brands and the Amazonification of media. We caught up with Troy at the show to get some key insights from inside the global media brand. 

GQ Middle East will be launched in September 2018, it was announced today by Jonathan Newhouse, chairman and chief executive of Condé Nast International.

Future announced it has completed the acquisition of NewBay Media for an initial net consideration of US$13.8million.

Hearst UK and Coast & Country Hotels, part of Shearings Leisure Group announced a new partnership to rebrand two hotels within its portfolio. Working together, the Lansdown Grove Hotel, Bath and the St. George in Harrogate will be refurbished and renamed the Country Living Lansdown and the Country Living St. George respectively. 

Axel Springer announces to acquire a minority investment in the UK-based company Purplebricks, a digital real estate platform, through a capital increase and the purchase of secondary shares from existing holders.

Following the acquisition of Boomerang TV in Spain and the Aito Media Group in Finland, Lagardère Studios is now investing in the Netherlands, having secured a majority stake in the capital of Skyhigh TV.

Apple is to buy the digital magazine service Texture, which lets users read titles for a monthly subscription fee. Via The Guardian.

For Cisco, creating quick content is a way to stand out as a brand on social media. Overthinking it is the biggest mistake you can make.

People interviewed for a poll by Monmouth University believe that mainstream media and social media platforms alike are threatened by outside groups and agents trying to plant fake news stories. 

Setting up a brand storytelling team as a publisher can be really challenging. How do you deal with concerns about the separation of church and state? The Native Advertising Institute asked Melanie Deziel, branded content consultant.

Amid the ongoing Cambridge Analytica scandal, Facebook is firmly in the firing line for enabling the spread of disinformation on their platform. Indeed, when it comes to trust in news sources in the EU, a new survey by the European Commission has social networks and messaging apps firmly at the bottom.

The GDPR (General Data Protection Regulation) comes into effect in May 2018, and the new regulations will have implications for digital media since consumers need to be re-informed about what data is being collected on them. And, according to Rickard Lawson, head of publisher relations at Strossle, this might actually increase the importance of native advertising.

Does artificial intelligence (AI) have a place in native advertising? Can it help marketers succeed with native advertising? How? The Native Advertising Institute asked Dale Lovell, chief digital officer at Adyoulike, an ad tech platform that integrated IBMs Watson AI software in 2016.

Lauren Reddy, director of audience development and insights at New York Times' T Brand Studio shares 12 tips to brands on how to create great native advertising that will engage the audience.

“It’s finally time to end the Facebook addiction” shouts the headline to an Innovation in Magazine Media 2018-19 World Report chapter.

Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?

When I look at the state of mainstream media, I can’t help but ask the question. Why are so many news publishers pivoting back to paywalls when they didn’t work for most of them before? 

Good reporting is the life blood of any effective organisation. Clean data, clear reporting insight and right strategy are points on a continuum to maximum revenue. But today reporting has evolved to a swamp of endless possibilities, and not exactly a clear one. Add the fact that everyone uses different metrics and the frustration is complete.

Sponsored content - A lot is being said about millennials. But whether you think they’re engaged and confident or self-centered and demanding, they are crucial to the success of business. Not just because they are responsible for 600 billion dollars of spending every year in the US only, but also because millennials simply are our future employees and customers.