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  • How Rolling Stone is expanding its events strategy

    Penske Media, founded in 2003, has made significant investments over the years in over 18 trade and consumer brands including Variety, WWD, Robb Report, Deadline, Beauty Inc. and HollywoodLife among others. In December, the company announced a strategic investment in Wenner Media, and with it, a controlling stake in the iconic music and culture bible Rolling Stone. 

    Published 16 July 2018 Features
  • [Video] ALT.dk on the value of SEO in publishing

    Search engine optimisation has increasingly been left behind by publishers in recent years, in favour of more glamorous social strategies. But as Sara Wilkins, digital editor of ALT.dk at Egmont Publishing explains in this exclusive video interview for FIPP, there's still value in SEO. 

    Published 12 July 2018 Features
  • Can slow journalism march on… slowly?

    As news cycles speed up, 'slow' journalism seems to be slowing down. These days, to don the robe of a slow journalist, deadlines - and even scoops - are negated in seeking out accuracy, proportionality, fairness and, it seems Pulitzer prizes. An employer that can afford to pay a journalist an annual salary to tell one in-depth story  a year may come in handy too.

    Published 09 July 2018 Features
  • Behind The Economist's first graphic novel on Instagram

    A couple of weeks ago, The Economist published a graphic novel on Instagram, called "Data Detectives". The production of the piece was a group effort involving Oliver Morton, senior editor and briefings editor; Jon Fasman, Washington DC correspondent; Rob Gifford, Britain correspondent, Stephen Petch, art director, Ria Jones, digital and social media picture editor, Ben Shmulevitch, editorial designer; Matt Withers, graphic designer and Simon Myers, freelance graphic designer and illustrator. 

    Published 09 July 2018 Features
  • The Mr. Magazine™ interview: "We have to find new ways to tap into the consumers", Time Inc. Retail president

    “You ask me why I’m bullish. I believe in the power of print in this digital age for several reasons. First and foremost, we at Meredith, and you know this already, have incredible, leading, iconic, trusted, powerful brands. And in this day and age of fake news that matters to our consumers. We see it. That’s part of the reason I’m so bullish on the SIP’s (special interest publications), and we see that when we hit the mark, such as The Royal Wedding for People or Magnolia Journal and other titles. I won’t beleaguer the phenomenal special editions or bookazines’ growth.” Drew Wintemberg, president, Time Inc. Retail

    Published 05 July 2018 Features
  • Five key media tech trends from June

    With the first half of 2018 already behind us, FIPP takes a look at some of the leading media tech trends from the month of June covering social, shopping, and the latest tech innovations. 

    Published 04 July 2018 Features
  • Five minutes with Paul Croughton, Robb Report's new editor-in-chief

    Last month, Penske Media Corporation announced a new editor-in-chief, Paul Croughton. Croughton, an award-winning journalist with 20 years experience and founding editor of Robb Report in the UK, will oversee editorial operations in the US. "We're energised and excited by Paul's fresh perspective as well as his unwavering commitment to best-in-class storytelling and content creation," chairman and CEO of Penske Media, Jay Penske, said in a release. 

    Published 02 July 2018 Features
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  • Peter Houston talks: No jobs at the farmers’ market

    A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the country.

    Published 16 July 2018 Opinion
  • If only publishers followed the ASA mantra...

    At first glance it’s not immediately apparent that the Advertising Standards Authority mantra –‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world. It’s advertisers, publishers might argue, that should take their share of the blame for the mess that is today’s online publishing environment.

    Published 11 July 2018 Opinion
  • The circle of life

    Is my six-year-old nephew smarter than the media industry? It’s a ridiculous and somewhat surprising question to be asking myself after a weekend playing in Battersea Park and watching the Lion King with my little nephews. The question you are probably asking yourself is am I the modern-day version of Simba’s uncle, Scar – by inflicting such an emotional rollercoaster of a film on such young children?

    Published 29 June 2018 Opinion
  • Innovations in AI will help publishers increase dwell time and engagement

    We humans thrive on information. The new, the interesting, the useful and the entertaining all have a seductive power to engage our curious brains and help us make the intelligent decisions that have enabled our species to succeed. 

    Published 27 June 2018 Opinion
  • The founders of the Internet have grown up. Isn't it time the Internet did the same?

    I was reading an amusing article in This is Money over the weekend that I suspect many mothers and fathers (and grand-parents) will understand. Nothing is more fatal to parental authority than having to ask the offspring for computer help. 

    Published 22 June 2018 Opinion
  • Media buyers should be more like pension managers

    It’s easy to find people with the next big investment idea to plough all your money into – talking heads on TV, your neighbour, or that “inside tip” from a broker. I bet you know someone who can’t shut up about Bitcoin, and all the money they’ve made from it! But these are not investment strategies, they are bets.

    Published 25 May 2018 Opinion
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