Latest News

  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    Published 14 May 2018 Insight News
  • GDPR spotlight: Google and publishers still battling it out over GDPR

    With just a few days left before the institution of the General Data Protection Regulation (GDPR) across the EU and potentially massive fines for companies who transgress it (up to €20 million or four per cent of annual turnover, whichever is greater), the publishing industry and Google are still at loggerheads as to how they will work together in the future.

    Published 14 May 2018 Features
  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    Published 18 May 2018 Insight News
  • FIPP joins IFRA and DCX Expo in Berlin

    FIPP, the network for global media, will join forces with IFRA World Publishing Expo and DCX Digital Content Expo in a world first for global associations representing newspaper and magazine media. The leadership of WAN-IFRA, representing the global newspaper industry, and FIPP, representing the global magazine media, made the joint announcement today.

    Published 18 May 2018 FIPP News
  • A closer look at the Argentinian magazine market

    The Argentinian Association of Magazine Editors (AAER by its Spanish acronym ) has 48 member companies, which publish around 250 products annually. FIPP spoke with Gustavo Bruno, director of circulation at Editora Perfil, and president of the association. 

    Published 17 May 2018 Features
  • How brands are under-investing in traditional media... and why

    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

    Published 16 May 2018 Insight News
All News
More FIPP News
More Features
More Deals
  • Zenith: Luxury brands are now starting to embrace digital advertising

    Zenith has been tracking advertising expenditure across the world for the last 30 years. For most of this time we’ve looking at the market as a whole: how advertisers have collectively adjusted their budgets in response to changing economic, legal, political, technological and cultural environments. However, since 2015 we’ve also taken a focused look at luxury advertising in particular, and teased out the challenges and trends that are unique to this important category. This week we published the fourth annual edition of our Luxury Advertising Expenditure Forecasts, which tracks expenditure by luxury advertisers in 23 markets. Here’s what we found.

    Published 18 May 2018 Insight News
  • How brands are under-investing in traditional media... and why

    A recent study to test the effectiveness of various media strands in brand building highlights a major discrepancy between what the advertising industry think and what empirical evidence suggests.

    Published 16 May 2018 Insight News
  • Media Voices podcast: Paywall special

    In this bumper episode, the team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the Media Voices team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

    Published 14 May 2018 Insight News
  • GDPR spotlight: GDPR - a checklist for publishers

    The European Union’s new General Data Protection Regulation (GDPR) that comes into effect on 25 May will redefine the online relationship between publishers and consumers. If companies have not already taken the steps outlined below, it might be too late but this checklist could be handy to see how compliant you already are.

    Published 14 May 2018 Insight News
  • Visa's Stephanie Losee: A successful native advertising campaign starts at the end

    "You shouldn't create something and then try to think about where to post it," says Stephanie Losee, head of content at Visa Communication. Instead, you should start at the end.

    Published 11 May 2018 Insight News
  • Chart of the week: Paywalls and the acceptance of paying for news

    Making users pay for online news content isn’t impossible – but remains difficult. 

    Published 08 May 2018 Insight News
  • Media Voices podcast: PressPad founder Olivia Crellin on the need for diversity in journalism

    In this week's episode of Media Voices, PressPad founder and BBC journalist Olivia Crellin explains how PressPad aims to diversify the media by removing one of the main financial obstacles to those trying to enter the profession.

    Published 08 May 2018 Insight News
More Insight News
More Opinion News

FIND A MEMBER

Member directories

I want to find a:

Search

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

Meet & Tours

Upcoming Events & Tours

  • FIPP Asia () FIPP Asia 14-15 Sep 2018
  • DIS  () Digital Innovators' Summit (DIS) 2019 25-26 Mar 2019

Tours

DI Tour generic () Digital Innovators' China Tour 2018 The Digital Innovators' China Tour will take place on 9-12th September 2018, giving delegates the opportunity to attend off the record meetings with Chinese tech giants.

Connect

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Follow FIPP

FIPP Brand Partner

PressReader
  • G+J Media Nederland C.V.
  • Immediate Media Co
  • OneVision Software (Asia Pacific) Pte Ltd
  • Aller Media
  • The India Today Group (ITG)
  • Pacific Magazines Pty Ltd
  • Bonnier Business (Polska) Sp. z o.o.
  • Hungarian Publishers' Association
  • Bauer Media Group
  • Figaro Group CCM Benchmark
Go to Full Site