Video: Exploring the world of collective licensing
When it comes to licensing publisher content, is it better to use a collective management organisation (CMO) or tackle the task yourself? It’s a question that’s become increasingly complicated as media organisations deal with content challenges like web scraping, text and data mining and AI.
To help publishers have a greater understanding of the world of collective licensing, FIPP recently joined forces with the Press Database and Licensing Network (PDLN) for a webinar featuring leaders in the field.
