Video: Succeeding in digital reader revenue models as a legacy media company
For many of you at legacy media companies, growing your digital reader revenue is essential to the growth of your business. In this case study approach, Madeleine White, Head of International at digital subscriptions company Poool, talks to Marc Gendron, Publisher of Le Soleil, to discover how their combined strategy has seen the company accelerate their digital reader revenue journey.
Read more: Les Coops de l’information and Poool on how to succeed in digital reader revenue models