Les Coops de l’information and Poool on how to succeed in digital reader revenue models

A couple of years ago, Québec City newspaper Le Soleil and five of its sister titles found themselves in dire straits and close to bankruptcy. Remarkably, the group of publications, now part of Les Coops de l’information, has pulled itself back from the brink to a point where the media group is thriving with more than 1.2m