The report provides a look at the current state of native advertising and what magazine publishers have to say about the expected revenue from native advertising.
The Native Advertising Trends 2016: The Magazine Media Industry report provides answers to:
· How magazine publishers view native advertising in general
· Budget expectations for native advertising in the magazine industry
· Threats and opportunities according to global magazine publishers
· How magazine publishers measure native advertising effectiveness
The findings in the report are based on answers from 140 C-level magazine media executives worldwide and represents the largest, most comprehensive native ad survey in the magazine industry to date.
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