FIPP and the Native Advertising Institute have released the results of the first ever global research study on native advertising in the magazine media industry.
The report provides a look at the current state of native advertising and what magazine publishers have to say about the expected revenue from native advertising.
The Native Advertising Trends 2016: The Magazine Media Industry report provides answers to:
· How magazine publishers view native advertising in general
· Budget expectations for native advertising in the magazine industry
· Threats and opportunities according to global magazine publishers
· How magazine publishers measure native advertising effectiveness
The findings in the report are based on answers from 140 C-level magazine media executives worldwide and represents the largest, most comprehensive native ad survey in the magazine industry to date.
Download the Native Advertising Trends 2016 Report (free)
For further information about the Native Advertising Trends 2016 Report, contact Jesper Laursen at NAI or Helen Bland at FIPP.
Download Jesper Laursen's presentation of the Native Advertising Report at FIPP London (11 May 2016)
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