Ninety per cent plan to increase mobile app investments in 2016

Key insights from the report include:

  • Eighty nine per cent of respondents have implemented a mobile app development strategy
  • Ninety per cent expect investment in development to increase (by 24%, on average)
  • Most common purpose of enterprise apps is to automate business processes (38 per cent) followed by business transformation (35 per cent)
  • Seventy four per cent of those using KPIs to measure success have seen a positive ROI
  • More than half of the utilities, pharmaceutical, and related industries use mobile to transform how they do business. Construction, mining, oil, and gas utilities are leading the way, stating that they make use of mobile features to reinvent their business processes.
  • Hybrid (web based) applications make up the majority of enterprise app development
  • Companies plan to shift heavyweight development (.NET and Java) to more lightweight (Node.js and other Javascript languages)

However, the report also finds that approaches to mobile app development need to mature:

  • Fifty three per cent have either only partially implemented a mobile strategy or else do not regularly review their strategy
  • Only 37 per cent are using a collaborative mobile centre of excellence
  • Only one third (35 per cent) of organisations fully support the use of KPIs to measure mobile app performance
  • Only 31 per cent currently use a MBaaS (Mobile Backend as a Service) platform to develop their mobile apps

The survey results are well aligned with our experience and findings as we see a rapidly growing demand in enterprise app development and related services. One of the biggest challenges we see for IT organisations in 2016 is the lack of internal UX/UI skills, resulting in companies making the same mistakes as they did for desktop applications with poor usability.

Download the DMI Top Mobile Trends report.

Source: Driving Mobile Innovation

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