Dr. Gavin Ellis, Media Consultant, Commentator and Researcher
The abrupt closure of Bauer’s New Zealand stable of magazines threw the industry into a state of shock and uncertainty. It’s an ideal time for self-examination and renewal. It is time for old operating models to be discarded and for new models to take their place. Foreign media moguls have had their day and it’s time for independents – the media squires – to shine. New Zealand can be a model for vibrant sustainable titles if it capitalises on the qualities that drive our magazine entrepreneurs.