How The Big Issue’s had to pivot towards the unexpected in the face of a crisis

How The Big Issue’s had to pivot towards the unexpected in the face of a crisis

For The Big Issue street vendors, whose only income comes from selling the magazine, the UK Government lockdown due to COVID-19 has been devastating. They can no longer sell the magazine for the foreseeable future and have no way to earn a living. In response, The Big Issue has had to pivot their entire business model in a short space of time.

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