FIPP & UPM Insight Awards 2020

These prestigious annual awards celebrate the best research and insight projects from across our industry.

With categories focused on both advertising and consumer projects, the Insight Awards are the only global awards to honour the work being done by insight teams across the world.

Open to both FIPP members and non-members, and judged by a prestigious jury of industry peers, the Insight Awards invite entries in the following categories :

1. Advertising – Insights used to promote magazine media to advertisers and agencies

  •  Best Primary Research Project
  •  Best use of Insight (not own research)
  •  Commercial Outcome Award
  •  Best Magazine Media Promotion

2. Circulation / Subscription / Membership – Insights used to increase turnover from consumers

  •  Best Primary Research Project
  •  Commercial Outcome Award
  •  Best Magazine Media Promotion

Judges will be looking for evidence in the following areas :

– Methodology – covering the rationale for the chosen methodology and the consistency of its application to the project;

– Results – the relevance of the results delivered and how closely these matched the project’s original objectives;

– Impact – the demonstrable impact that the results of the work had on the business.

There will be Gold and Silver awards in each category, depending on the volume and quality of entries. There is no limit on the number of awards in each category.

Entries close on Friday, August 14th and must be submitted to Natalie Butcher at: natalie@fipp.com

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