FIPP Insider Amsterdam
17th October 2024; from 12.30pm
What?
FIPP Insider events are half-day programmes designed to facilitate knowledge sharing and networking opportunities, within and between national media markets around the world.
Each Insider has a central theme – our Amsterdam event will be focusing on ALWAYS BE AUDIENCE FIRST.
In today’s media landscape, adopting an audience-first approach is essential for publishers to thrive. Understanding and prioritising the needs, preferences, and behaviours of the audience is key to building trust and fostering engagement. Whether through immersive experiences, interactive formats, or delivering content that resonates most with users, placing the audience at the centre of every decision is crucial for media companies worldwide.
You can find out more about the speakers below.
Where?
Venue: Aristo meeting center Amsterdam, Teleportboulevard 100, 1043 EJ Amsterdam
Following a truly wonderful event in Helsinki, FIPP Insider is moving to Amsterdam. The event is organised in partnership with Magazine Media Associatie and with support from the Google News Initiative.
The Amsterdam event is exclusive to members of MMA and FIPP only, free of charge.
Agenda overview
12.30-13.25 – Lunch and Networking
13.30 – 13.40 – Welcome from FIPP
13.40 – 14.40 – Speaker Sessions
14.40 – 15.00 – Tea & Coffee break
15.05 – 15.30 – Local Speaker Panel
15.30 – 16.00 – Final Speaker session
16.00 – Close + networking and drinks (information will be given at the event)
Speakers
More speakers will be added soon – so do check back!
Irene Smit, Creative Director, Flow Magazine
Irene Smit is the Founder and Creative Director of Flow Magazine, which she founded in 2008. In March 2024, she also became the Editor-in-Chief of Psychologie Magazine in the Netherlands. Behavioural change, well-being, mental health and positive psychology are topics close to Irene’s heart.
Irene will speak about:
In an insightful session, Irene Smit, the visionary behind Flow Magazine, will delve into the mindful power of paper as she unveils the surprising connection between paper and mental health. Learn how the tactile and mindful nature of paper can help to reclaim focus and creativity in this digital age and how paper-based activities like reading magazines, journaling, vision boarding, and creative therapy can help the younger generations to slow down and navigate the challenges of our fast-paced, digital world.
Steve Price, Independent Consultant, Business Partner at Atlas
Steve Price is an independent consultant and Business Partner at Atlas. He specialises in subscription marketing, forecasting, training and Digital transformation, providing strategic planning and interim CMO/CCO services to a wide range of recurring revenue businesses.
Steve has held senior roles at Hearst, Dennis, Future and most recently was Subscriptions Trading Director at The Telegraph. As a consultant, he provides strategic growth planning to numerous media companies including Immediate Media, New Scientist and DMGT.
A highly skilled subscriptions practitioner, Steve supports senior management develop their long term roadmaps and then guides, trains and develops the skills, knowledge and self-belief of their teams to empower them to deliver the business ambitions.
Steve will talk about: Putting your customer at the heart of your subscription business
Subscriptions are a customer-centric relationship and your audience is at the heart of everything you need to do to grow volumes and revenue. Having worked across over 250 media brands, with companies including Hearst, The Telegraph, Dennis Publishing, Future and Immediate Media, Steve will share some of the golden rules delivered in the FIPP/GNI Strategic & Practical Subscriptions Growth course that help build a successful, profitable and stable subscriptions business model. These will include Lifetime Value, how customer needs influence product, acquisition, retention and pricing, customer journeys and how engagement can be the key to reducing churn.
Peter Houston, co-host of the Media Voices podcast and publisher of The Grub Street Journal
Peter Houston has worked in magazines, print and digital, for more than 35 years. He is the publisher of The Grub Street Journal – a magazine for magazine people – and The Magazine Diaries, a weekly newsletter on making print magazines work in a digital world. As co-founder of Media Voices, he regularly interviews senior media professionals striving to survive in a hostile media landscape.
Peter fervently believes there is a future for print in the magazine media portfolio. However, he thinks the only way to get there as an industry is to stage an intervention, an honest acknowledgement of the challenges we face with our oldest format. Only then will the magazine business be able to take full advantage of new opportunities in print and create a sustainable way forward.
Peter will be talking about Why print won’t just lie down and die
The death-of-print narrative in magazine publishing is dying, but publishers need to re-engage with the format for print to truly make a comeback. Peter has some ideas how.
Marc Bongers, Director B2C and Innovation, Roularta Media Group
Roularta Media Group is one of the largest magazine publishers in the Benelux region. Renowned for its expansive portfolio of magazine brands like Knack and EW Magazine, Roularta is in the midst of a dynamic digital transformation. With a strong commitment to innovation, Roularta is successfully navigating its digital transformation across Belgium, the Netherlands, and Germany.
Marc Bongers (Director B2C and innovation), responsible for all B2C activities, revenue, and innovation, will share insights into how the company is utilizing its extensive reach and app-first strategy, alongside subscription bundling, to drive growth and adapt to the changing media landscape.
Marc will speak about Increasing Digital Revenue through Bundling in an App-First Approach.
Discover how Roularta, one of the largest magazine publishers in the Benelux, is revolutionising the industry with its new multi-media app that consolidates all of Roularta’s magazine brands into one seamless platform. After a successful launch in Belgium, this app is now expanding to the Netherlands, offering a comprehensive solution that combines subscription bundling with a unified digital experience. In this session, Marc will explore how Roularta’s strategy not only aligns with modern consumer expectations but also drives substantial revenue growth by leveraging multi-brand and multi-user engagement.
