FIPP Insider New York
For the third year in a row, we are closing off our year in New York, together with our partner MACMA. Our joint events last two years proved to be a perfect mix of knowledge sharing, networking, and celebrating the successes of the year – of course, we are going back!
Where?
We are thrilled to invite you to join us at Hearst headquarters, home to many of the organisation’s publications and communications companies.
Address: Hearst Tower; 300 W 57th St, New York; NY 10019, USA
When?
6th December 2024; 9 am – 12 pm
Theme
Understanding the audiences of 2030 is essential to thrive in media’s rapidly evolving landscape. The next decade will bring unprecedented changes in technology, consumption habits, and cultural dynamics, driven by factors like the rise of Gen Z and Gen Alpha, advancements in AI and shifting expectations around content and interactivity. By gaining insight into these future audiences now, media companies can proactively develop content, strategies, and platforms that cater to emerging preferences and needs.
Event partner
How do I get on the list?
For those who wish to ONLY attend the FIPP Insider Event, there is a charge of $30 for FIPP Members and $50 for non-members at the time of booking. You will be able to pay through the registration form below.
What if I need to cancel?
If you need to cancel for any reason we offer a full refund up until the 15th of November. After this time, we’d be delighted to welcome one of your colleagues in your place.
If you’d like to attend both events, you will need to register through the MACMA website. Once you purchase your Holiday Extravaganza ticket, your FIPP Insider ticket is complimentary.
Head over to the MACMA website for more information.
MACMA event tickets are now available for purchase.
Speakers
Ian Edgar, Creative Consultant
Ian is a strategic creative consultant with over 20 years of experience in generating success in digital video. As Vice President of Creative Strategy and Video Programming, he was central to an incredible period of growth in video for Condé Nast, particularly on YouTube, where subscribers grew from 1.5M to 65M and monthly watch time increased by 90x. Ian devised huge global hits like WIRED’s Autocomplete Interview and Bon Appetit’s Gourmet Makes and his work earned numerous Webbys, an ASME and a James Beard award. He writes the Screen Theories newsletter and has been recently advising Netflix, Spotify and Dotdash Meredith.
“Nobody Knows Anything” And Other Misconceptions
The biggest barriers to engineering repeatable creative success in video aren’t a lack of useful information or the whims of the algorithm gods. They are the popular myths and limiting beliefs rife in the conference rooms and google meets of our industry. If creativity and business are inherently at odds, then what chance for creative businesses? If worthwhile content and success are mutually exclusive, then what hope for the content landscape?. By dissecting and challenging these misconceptions, this session examines how an honest reappraisal of received wisdom can dramatically reduce risk and boost hit rate.
Dr Jon Roberts, CIO, Dotdash Meredith
Dr. Jon Roberts is Chief Innovation Officer and has been with Dotdash Meredith since 2013. He previously held roles as President, Health & Finance where he oversaw strategy for Verywell, Health, Parents, Investopedia and The Balance. He also held various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics.
Prior to joining Dotdash Meredith, Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station. He also worked on the Pierre Auger telescope in Argentina. Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.
Jon will be talking to us about Right content, right time – shifting to a user-first strategy.
AnnMarie Wills, co-founder & CEO, Leverage Lab LLC
AnnMarie Wills is the co-founder and CEO of Leverage Lab LLC, a pioneering first-party data-centric marketing agency. With over 20 years of experience at industry giants like Knight Ridder, Penton Media, and SourceMedia, she has a proven track record of developing innovative products by leveraging data and technology. Known for her exceptional understanding of the intersection between data and business, AnnMarie possesses an uncanny ability to find and monetize the right data that appeals to and empowers audiences to achieve their business goals. At Leverage Lab, her visionary leadership has driven significant growth and industry recognition over the past seven years. Highly personable, AnnMarie is considered a top “business data thinker” in the media space, making her an invaluable leader in transforming and optimizing technology to build a modern media enterprise.
The B2B Buyers Journey: Changing Needs from Changing Buyers
Imagine a world where B2B buyers, raised in the digital age, are increasingly influencing purchase decisions. These buyers crave content that’s as engaging as their favorite Netflix shows, as informative as their go-to podcasts, and as personalized as their social media feeds.
To meet these evolving expectations, B2B media companies must rethink their strategies. Gone are the days of generic brochures and cold calls. Instead, we need to embrace a data-driven approach that allows us to understand buyer behavior, tailor our messaging, and optimize our marketing efforts across various digital channels.
B2B media companies can:
- Create engaging content: Develop content formats that resonate with younger buyers, such as videos, infographics, and interactive tools.
- Leverage digital channels: Utilize social media, online communities, and other digital platforms to reach buyers where they are.
- Personalize messaging: Use data to tailor content and marketing messages to individual buyer needs and preferences.
- Offer value-added services: Provide additional services, such as thought leadership content, webinars, or industry reports, to differentiate your offerings.
By adapting to these changing trends, B2B media companies can not only capture the attention of younger buyers but also build lasting relationships that drive business growth.
Expert Panel
Yulia Boyle, Chair, FIPP, and Founder and Principal, YPB Global
Yulia P. Boyle is a seasoned global media executive with a career spanning major corporations like Disney, 21st Century Fox, National Geographic, and Macmillan. She has extensive expertise in creating innovative, long-term partnerships among leading global media entities, such as NatGeo, Nikkei, and Penguin Random House. Yulia is the founder of YPB Global, a boutique strategy firm advising media, ed tech, and telecom businesses on market expansion, partnerships, and content acquisition.
With 16 years at National Geographic, she transformed its global partnership strategy into a thriving, inclusive business. Yulia serves on the Supervisory Board of Silknet Telecommunications, focusing on corporate governance and social responsibility. She is also the first female Chair of FIPP, a global media association, where she champions innovation and diversity. Boyle holds a master’s in public management from Indiana University and a bachelor’s from the Linguistics University in Yerevan, Armenia.
Alastair Lewis, CEO, FIPP Ltd
Alastair is a former Managing Director at Haymarket and Future PLC running some of the UK’s best known consumer media brands including Autocar, Stuff, FourFourTwo, How It Works and What Hi-Fi? amongst others. His 20 years in media have seen him focus on Digital Brand Development, Content, Audience and Commercial Growth as well as International Business Development and Partnerships, Digital Subscriptions, E-Commerce and Affiliate revenues.
Having launched FIPP Consulting in 2023, and in June 2024, Alastair became FIPP CEO.
Nicki Murphy, Founder, The River Group
Founder of The River Group almost 30 years ago and with interests in several other agencies, Nicki is a marketer by trade. Nicki is passionate about marketing and before founding River had an extensive career in this field, which involved brand marketing for six years at Procter & Gamble. Holding an MBA in strategic marketing and a DBA in brand marketing, Nicki is passionate about bringing brands to market, promoting customer advocacy and increasing ROI and EBITDA.
A regular conference speaker, Nicki is also Chair of the Board of Trustees for Sophie Hayes Foundation, an active board member of global media body FIPP, and after 9 years as a trustee of The Katie Piper Foundation has recently been made joint patron. Nicki is also a NED at Angling Direct and the co- founder of Beauty & Vitality as well as owner of Lightning Properties.
Max Frost, CEO, Roca News
Max Frost is the CEO of RocaNews, the #1 news outlet for Gen Z. Max and his partners co-founded Roca in 2020 with a mission of making high-quality non-partisan news accessible for young Americans. It’s now the leading outlet for that group, with 1,500,000 followers on Instagram, 500,000 email readers, and over 100,000 more Roca Riders on YouTube and their iPhone app. For 2024, Roca was named both the Association of Online Publishers’ Small Digital Publisher of the Year and Forbes 30 Under 30. Max holds bachelor and master’s degrees from the University of Virginia and Johns Hopkins University, respectively.
