Sabrina Passos Cimenti is specialist in digital transformation & digital strategy, master in digital media. Has 20 years of experience in leading strategy, digital transformation and redesigning operation, most of it at different brands at Grupo RBS. Sabrina managed the strategic partnerships between Meta (former Facebook) and media players from all over Brazil for 5 years. Since 2023 she is the Program Director at Blue Engine Collaborative, mentoring teams and leading labs and accelerators with media orgs from Americas.

A content strategy and media executive specialising in content solutions, Jacquie is a branded content and revenue generation expert driving engagement, results, and cultivating C-level relationships.

In her current role as EVP Strategy & Revenue at AZURE Media, she works closely with clients to create innovative cross-platform content solutions that deliver on revenue goals.

Previously as EVP Social & Emerging Platforms and VP Group Publisher at SJC Media and TC Media, she oversaw media brands including FASHION, ELLE Canada, Canadian Living, and Style at Home, and was formerly VP Content Solutions at Rogers Media.

A recognised leader in marketing solutions and media innovation, Jacquie chaired The Content Council (New York) and is a board member for the National Media Awards Foundation (Canada). She is ranked as a Top 50 Content Marketing Influencer and Expert 2023 by TopRank Marketing, and a frequent speaker across North America and Europe, having created award-winning programs for a wide range of top-tier clients.

Max Frost is the CEO of RocaNews, the #1 news outlet for Gen Z. Max and his partners co-founded Roca in 2020 with a mission of making high-quality non-partisan news accessible for young Americans. It’s now the leading outlet for that group, with 1,500,000 followers on Instagram, 500,000 email readers, and over 100,000 more Roca Riders on YouTube and their iPhone app. For 2024, Roca was named both the Association of Online Publishers’ Small Digital Publisher of the Year and Forbes 30 Under 30. Max holds bachelor and master’s degrees from the University of Virginia and Johns Hopkins University, respectively. 

Lulu is a publisher and creative director with extensive experience directing and launching brands and magazine titles, for global brands. She co-founded Storytime, which, since its impactful launch in 2014, is one of the UK’s leading and most dynamic children’s magazines, and is licensed to publishing houses in China, Singapore, Indonesia and Australia. 

Based in Amsterdam, after being in London for over 20 years, she has worked for major British, French and Italian publishers and has developed products and content for Disney, Mattel, Hasbro, Playstation and many other high-profile brands. Her life-long love for stories, illustration and visual language, as well as the awareness of the importance of children’s literacy, and diverse and positive content, were all key to the concept of Storytime and making it an international success.

Paulo Henrique Ferreira is a founding partner and CEO of Barões Brand Publishing. Founded in 2017, Barões is the first Brazilian company specialised in digital brand publishing, with clients including ENGIE, QuintoAndar, Cooxupé, Safra, Embratel, Transfero, Fundação Dom Cabral, and other leading organisations in their sectors.

Before Barões, P.H., as he is known, held significant roles at LANCE!, where he led the vehicle’s digital division for seven years, and at Movile, where he worked as a communications manager during the first five years of his career. He also worked at FSB as Director of Business and Digital Platforms and at Accenda, his first entrepreneurial experience.

He holds a Master’s degree in Communication Science from the University of São Paulo and is the author of the book “Brand Publishing e Transição Midiática” (2023) and the organiser of the book “Brand Publishing na Prática” (2024), both published by Robecca & Co.

Alastair is a former Managing Director at Haymarket and Future PLC running some of the UK’s best known consumer media brands including Autocar, Stuff, FourFourTwo, How It Works and What Hi-Fi? amongst others. His 20 years in media have seen him focus on Digital Brand Development, Content, Audience and Commercial Growth as well as International Business Development and Partnerships, Digital Subscriptions, E-Commerce and Affiliate revenues. 

Having launched FIPP Consulting in 2023, and in June 2024, Alastair became FIPP CEO.

Dalton Pastore is the President of ESPM. He began his career as a copywriter, working at agencies such as Fator, Santos & Santos, Propeg, and Artplan. He spent 15 years at Ogilvy, where he held various roles before becoming President in 1988.

Dalton later served as General Director of Editora Primavera in Argentina and as General Director of Advertising at Abril in Brazil. In 1995, he co-founded Carillo Pastore Euro RSCG, one of Brazil’s largest advertising agencies.

He also led ABAP (Brazilian Association of Advertising Agencies) for three terms, chaired the IV Communication Industry Congress, coordinated ForCom (Communication Industry Forum), and served on the OAB’s Freedom of Expression Commission.

Currently, he chairs the boards of the Museu da Língua Portuguesa and the Museu do Futebol.

Dalton has received several awards, including “Advertiser of the Year” from ABP, ABA, and APP Brasil, and the Caboré Award as a leader in the communication industry. He was also named a Communication Icon by LIDE and inducted into the ABEMD Hall of Fame.

Edward Pimenta is a Brazilian journalist and writer with over 20 years of experience in the media and business landscape. He is currently Director of New Business at Editora Globo. Throughout his career, he has contributed to Brazil’s leading media outlets and held executive roles at major companies such as Globo and Abril, where he led teams in editorial training, brand publishing, multiplatform projects, and branded content. In addition to his market experience, he teaches Content Marketing at Mackenzie University in São Paulo and is an active contributor to the Brazilian Association for Business Communication (Aberje).

Rafael holds a degree in Business Administration and has over 15 years of experience in the consumer goods industry. Throughout his career at GSK and now at Haleon, he has built a diverse background with roles spanning Supply Chain, Commercial Excellence, Marketing, and Media –  giving him a strategic and integrated business perspective.Before taking on the role of Media & Effectiveness Director for Latin America, Rafael worked as a Category Marketing Manager for Oral Health and Vitamins brands, as well as leading Expert Marketing initiatives.

In addition to his business background, Rafael has enhanced his expertise with a Mini MBA in Marketing from Marketing Week, a Mini MBA in Digital Commerce from University College London (UCL), and the executive programme The Business of Creativity.

Rafael believes that media is a true business driver –  part of the diagnosis, part of the solution, and fully integrated into strategy –  connecting data, creativity, and commercial impact to deliver tangible results.

Ana Carolina Castro is the Executive Manager of Media and Digital Marketing at Banco do Brasil, where she led the implementation of the institution’s Performance Desk operation. She is the First Vice President of the ABA (Brazilian Advertisers Association) and a member of both the Superior Council and the Executive Board of CENP (Executive Council for Standard Norms), one of the key strategic forums in the advertising market.

With extensive experience in both the public and private sectors, she previously served as Media Director at the Presidential Communications Secretariat and was part of the Marketing Committee at Grupo Elopar. A specialist in media strategies and digital performance, her career has been defined by leadership in major operations and a continuous drive for innovation in communication and marketing.

Consultant, speaker, and co-founder of the companies Ravache Mídia Digital Strategies, SEOLab Technology, and JAGR Content Agency. Over the past five years, he has worked as a mentor on projects focused on audience growth, revenue generation, and technological improvement in countries including Brazil, Mexico, Peru, Switzerland, Nepal, and Portugal.

He writes a weekly column on media for the newspaper Valor Econômico. Throughout his career, he has worked in major newsrooms, multinational companies, and agencies across the fields of marketing and communication.

Sharon Harrison is the Executive Manager of Media and Brand Experience at BRF, leading strategies to engage target audiences in a meaningful way across key areas for brands such as Sadia, Perdigão, Qualy, Deline and Claybom.

With nearly 20 years of experience in media, her career has involved leading major campaigns and brand experience events, always aiming to foster strong consumer connections — whether through performance-driven initiatives, engagement, or the exploration of new platforms in the projects she leads.
She is also responsible for managing strategic partners and the agencies working with BRF’s brands.

An advertising executive, with specialisations in Business Management from Ibmec and Leadership from Fundação Dom Cabral. Currently Head of Media & Growth at Stellantis, overseeing the brands Fiat, Jeep, Ram, Citroën, and Peugeot, and also a board member at IAB. Debora has worked at advertising agencies, managing other major brands such as Localiza and Vivo.