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• Capitalising on the 'content + community + commerce' trifecta

  Back in 2014, Mary Meeker’s annual Internet Trend Report carried the theme of “re-imagining” throughout her presentation - from messaging and communications to services and money. When she spoke about re-imagining verticals, she shared how more and more companies are adopting an internet trifecta where success is defined as a combination of a critical mass of content + community + commerce.  

  Published 19 July 2019 Opinion
• Time launches AR and VR app, moves forward with immersive experiences

  Time magazine is making headway into immersive augmented reality and virtual reality experiences this week, with the announcement of a new app and news that Academy and Emmy Award-winning talent is joining "The March" team. 

  Published 18 July 2019 Industry News
• Meredith and The New York Times partner to launch a series of special edition magazines

  Meredith Corp's Special Interest Media Group and The New York Times Company are introducing a series of Times-branded special edition publications that will be available at Meredith's Magazine Store, Amazon and on retail newsstands nationwide beginning July 26. 

  Published 18 July 2019 Launches
• Condé Nast Spain appoints Natalia Gamero as MD

  Condé Nast has appointed Natalia Gamero de Castillo as managing director of Condé Nast Spain, effective immediately. Javier Pascual del Olmo will become chairman. He continues to be CEO and chairman of Mexico and Latin America.

  Published 16 July 2019 Industry News
• The New Yorker Magazine's app migrates to Pugpig Publishing

  The New Yorker Magazine will now be published through Pugpig's app platform.

  Published 16 July 2019 Industry News
• [Report] Paywalls: How to start your subscription strategy, out now

  'Paywalls: How to start your subscription strategy' is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.

  Published 15 July 2019 Insight News
• Media Voices podcast: The Guardian’s chief revenue officer Hamish Nicklin on sustainable journalism

  On this week’s episode of Media Voices, the Guardian’s chief revenue officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and contributions, the reestablishment of ‘premium’ advertising, and its plans through to 2022.

  Published 15 July 2019 Insight News
• eSports and publishing: maintaining a competitive edge

  eSports and publishing might seem worlds apart but, as former Olympic coach and eSports psychologist Mia Stellberg explains, rapidly changing marketplaces, technological disruption and the need to maintain a competitive edge mean they have more in common than you might think.

  Published 15 July 2019 Features
• Content Insights research: on average, a media outlet has only 3.8 per cent of loyal readers

  Content performance analytics company Content Insights conducted a study to know how much publishers can benefit from their loyal readers.

  Published 15 July 2019 Insight News
• Zenith: Internet advertising will exceed half of global adspend in 2021

  The first internet ad appears in 1994, and we’ve been forecasting the rise of internet advertising ever since – and we’ve often found that its growth has exceeded our expectations. In our latest edition of our Advertising Expenditure Forecasts, published on 8 July, we forecast for the first time that internet advertising will exceed 50per cent of the ad market 

  Published 15 July 2019 Insight News