Analytics set to become more important in post-cookie era, says Smartocto

Smartocto is an editorial analytics tool that helps newsrooms make educated decisions on content output. The company is an international, journalism-orientated organisation that services newsrooms all over the world, and as the industry hurtles further towards the ‘Cookiepocalypse’, we sat down with one of its co-Founders to find out how the solution helps media owners optimise their content…

“We’re on our way to becoming the biggest European datasystem for the publishing and content industry,” says Rutger Verhoeven, CMO and co-Founder for Smartocto.