Analytics set to become more important in post-cookie era, says Smartocto

Smartocto is an editorial analytics tool that helps newsrooms make educated decisions on content output. The company is an international, journalism-orientated organisation that services newsrooms all over the world, and as the industry hurtles further towards the ‘Cookiepocalypse’, we sat down with one of its co-Founders to find out how the solution helps media owners optimise their content…

“We’re on our way to becoming the biggest European datasystem for the publishing and content industry,” says Rutger Verhoeven, CMO and co-Founder for Smartocto.

This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.

By registering, you agree to your information being used in accordance with our Privacy Policy

Reset your password

A link has been emailed to you - check your inbox.

Don't have an account? Click here to register

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x