Hearst UK has appointed Art Tindsley as Head of HearstX – the company’s experiential division. Tindsley will be responsible for driving growth through the development of both physical and digital brand experiences, and will focus on leveraging emerging technologies, including VR, AR, and gaming.
Jane Wolfson, Chief Commercial Officer for Hearst UK, described the appointment as a ‘real coup’ for the company:
“The appointment of Art is a real coup for Hearst UK. His experience, vision and strategic approach makes him the perfect person to lead our newly formed HearstX division, which aims to drive even further innovation within our creative solutions offering by enabling clients to access and partner with our premium content in new and exciting ways, whilst delivering exposure at scale – all in a positive environment.”
The exec joins from luxury fashion platform, Farfetch where he is currently Senior Creative Technologist, focusing on technical research, prototyping and ideation. With over 15 years’ experience in the advertising industry,
Tindsley has consulted for companies including Clear Channel, M&C Saatchi, Fortnight Collective and Buro. He has also held senior positions at Microsoft, AOL and Verizon, and worked on campaigns which have won Cannes Lions, BAFTA and D&AD Pencil awards.
Tindsley said: “As the line between consumers’ physical and digital lives blur, we must adapt and create solutions that deliver world-class experiences to our customers, both in real life and digitally. The future-facing strategy we’re laying out with HearstX will set our commercial partners up for success, allowing them to connect with their audiences in new and powerful ways. I’m excited and privileged to lead this transformation alongside Hearst UK’s talented team.”
He will join Hearst UK on 31st October and report into Mark McCafferty. In the meantime, we’ll be on-hand tomorrow to cover the OFFICIAL HearstX launch event in London! So as always, stay tuned to the FIPP.om for the latest… ?