B2B Media Unite! Arizent on contextual advertising, first-party data, and the importance of publishers in the post-cookie world

Arizent, formerly known as SourceMedia, is a US B2B behemoth on the media scene, with brands like American Banker and Accounting Today to its name. As the industry pendulum swings back towards contextual advertising environments in the light of the looming Cookiepocalypse, we caught up with them to find out how one of the most professional publishers in the first-party data space is going about its business today… 

“Arizent is a business information company, with brands serving seven distinct...