Motoring ahead: Tomáš Tkačík of Business Media CZ on the Czech publisher’s new automotive-driven paid content strategy

“We see tough times as an opportunity,” says Tomáš Tkačík, CEO at Business Media CZ, the Czech-based media company publishing B2B and B2C magazines. The group has certainly showed resilience and a lot of business nous since its creation in 2014, achieving many of its greatest successes during the Covid pandemic – including the purchase of several motoring magazines from insolvent publishing house, Mladá fronta in 2021.