Condé Nast has named Gideon Lichfield Global Editorial Director of Wired. Lichfield comes to Wired from MIT Technology Review, where he was responsible for modernising the 120-year-old title.
As Global Editorial Director, Lichfield will set the overall content strategy, vision and tone across all of Wired’s platforms in the markets where the company owns and operates the title, which include the US, UK, Italy and Japan. In addition to his global role, he will also oversee the US edition of Wired. His appointment takes effect on March 22.
“Gideon’s experience gives him a unique perspective on the way tech affects every aspect of our lives and he will both inspire and challenge Wired’s audience in the best ways,” said Anna Wintour, Global Editorial Director of Vogue and Chief Content Officer of Conde Nast. “His knowledge of working with both startups and established brands and his global experience will help our team of editors and reporters around the world expand their thinking and build on Wired’s leadership position in the industry.”
“Wired is iconic, and it’s been pivotal to shaping technology’s place in the culture,” said Lichfield. “I’m proud of the work I’ve done with the great team at MIT Technology Review, but I’m thrilled to be given the chance to work with the excellent journalists at Wired and continue evolving its legacy.”
Wired reaches 44 million people each month, including 7.5 million subscribers on Youtube (+26 per cent growth year-on-year). The last year saw +15 per cent growth in traffic to Wired’s reporting with +37 per cent year-on-year increase in total engaged minutes.
A native of the United Kingdom who speaks five languages, Lichfield is a graduate of the London School of Economics and Bristol University.