D2C Summit: David Cobban on creating a footwear subscription service at Nike

Building a direct-to-consumer experiment inside a huge, global company like Nike can be tricky. You want to align with the broader goals of the organisation but remain nimble and creative. Someone who knows all about the challenges of striking that balance is former Nike executive David Cobban, who incubated and developed the Nike Adventure Club, a monthly shoe subscription service for children, which allowed parents to swap out their kids’ old trainers for new ones.