D2C Summit: David Cobban on creating a footwear subscription service at Nike

Building a direct-to-consumer experiment inside a huge, global company like Nike can be tricky. You want to align with the broader goals of the organisation but remain nimble and creative. Someone who knows all about the challenges of striking that balance is former Nike executive David Cobban, who incubated and developed the Nike Adventure Club, a monthly shoe subscription service for children, which allowed parents to swap out their kids’ old trainers for new ones.

This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.

By registering, you agree to your information being used in accordance with our Privacy Policy

Reset your password

A link has been emailed to you - check your inbox.



Don't have an account? Click here to register

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x