D2C Summit: How The Wall Street Journal uses events to acquire, engage and retain subscribers

On day two of the FIPP D2C Summit, Kim Last, Editor of Live Journalism and Special Content, The Wall Street Journal, USA, spoke about how the WSJ has changed its approach to events since the pandemic hit and what silver linings have emerged.

This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.

By registering, you agree to your information being used in accordance with our Privacy Policy

Reset your password

A link has been emailed to you - check your inbox.

Don't have an account? Click here to register

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x