Diversification is the word: Meredith’s Catherine Levene on developing D2C through consumer products, brand extensions and more

For years, Meredith was known as the biggest media company you’ve never heard of – but in 2018 all that changed. With the acquisition of Time Inc., Meredith was catapulted into the top position, becoming both the largest magazine company in the United States and the go-to expert on reaching women in the country.