Esquire UK and Harper’s Bazaar UK join forces with Range Rover for Wimbledon Campaign
In a move that highlights the blend of sport and style, Esquire UK and Harper’s Bazaar UK have partnered with Range Rover, the official vehicle partner of Wimbledon, for a multi-platform campaign surrounding this year’s tennis championships.
The collaboration features a series of branded content across print and digital channels along with two exclusive VIP events hosted at the All England Lawn Tennis Club during Wimbledon. These events reflect the campaign’s focus on the elegance and refinement synonymous with the tournament, both on and off the court.
The first of these gatherings took place on Tuesday 1 July, when Esquire UK and Range Rover welcomed an intimate group of VIP guests to a celebratory lunch in the Range Rover suite. The event, hosted by Esquire UK’s Editor-in-Chief Teo van den Broeke, attracted notable figures from film, sports and entertainment, including actors Jason Isaacs, Richard E. Grant, Omari Douglas, Ben Hardy, and former tennis professional Annabel Croft.
Complementing the event, Esquire UK released a bespoke Wimbledon-inspired menswear style guide. Designed by van den Broeke, the guide offers expert tips on how to dress for a day at the tournament and was distributed in a limited-edition newspaper format at Wimbledon, as well as shared across the magazine’s digital platforms.
Meanwhile, Harper’s Bazaar UK is preparing to co-host a special lunch in the same Range Rover suite during the Men’s Singles Final on Sunday 13 July, inviting VIP guests to celebrate the closing day of the Championships.
Commenting on the partnership, Teo van den Broeke said: “Esquire UK is proud to partner with Range Rover to enhance its partnership with Wimbledon, The Championships. Our bespoke content will mark this iconic event, while celebrating the intersection of style and sport.”
Lydia Slater, Editor-in-Chief of Harper’s Bazaar UK, remarked: “We are delighted to continue our partnership with Range Rover during this year’s Wimbledon, The Championships by engaging our audiences through creative storytelling.”
The collaboration exemplifies an increasing trend among luxury and lifestyle publications to intertwine fashion and sport, targeting affluent audiences through experiential marketing at prestigious sporting occasions. Range Rover’s association with Wimbledon, a tournament well known for its adherence to tradition and style, provides an appropriate platform for this marketing approach.
Curated, edited, and published by our team, with stories provided by Hearst UK and the AI news platform, Noah Wire Services. Source: Hearst UK Press Release.
