FIPP collaborates with publishing and journalism organisations on pioneering Global Principles for AI

In what is an unprecedented collaboration that safeguards the interests of content creators, publishers and consumers alike, FIPP has joined forces with organisations representing thousands of creative professionals around the world to release a set of principles for artificial intelligence.

The Global Principles for Artificial Intelligence (AI) provide guidance for the development, deployment and regulation of AI systems and applications to ensure business opportunities and innovation can thrive within an ethical and accountable framework.

It has been released by 26 organisations worldwide, including from the news, entertainment, magazine, book publishing and academic publishing sector.

The Principles are aimed at ensuring publishers’ continued ability to create and disseminate quality content, while facilitating innovation and the responsible development of trustworthy AI systems.

The collaboration addresses critical dimensions relating to intellectual property, transparency, accountability, quality and integrity, fairness, safety, design and sustainable development.

In the principles, the organisations call for the responsible development and deployment of AI systems and applications, stating that these new tools must only be developed in accordance with established principles and laws that protect publishers’ intellectual property, brands, consumer relationships, and investments.

The principles state explicitly that AI systems’ “indiscriminate misappropriation of our intellectual property is unethical, harmful, and an infringement of our protected rights”.

James Hewes, President & CEO of FIPP, said: “There is no doubt that generative AI presents our industry, and society at large, with a range of exciting opportunities. The automation of repetitive, tedious tasks to free up humans for rewarding, engaging work, and the potential for unexpected insights from new perspectives on data analysis are examples of positive, beneficial applications of this important new technology.

“But, as with any new technology, its implementation must be accompanied by consideration of the practical and ethical impact of its adoption. The publication of these Global Principles on AI, developed in collaboration with all the leading associations in our sector, represents a critical step in defining the key issues we see around the development and use of AI tools.

“We are delighted to be taking the lead in developing and support these principles and will be working with our members and fellow associations to ensure their widespread adoption.”

News/Media Alliance President and CEO Danielle Coffey added: “These Global AI Principles demonstrate the widespread agreement of publishers around the world that their intellectual property, which is the product of significant investments they have made in providing quality journalistic and creative content, should be recognized and respected.

“AI systems are only as good as the content they use to train them, and therefore developers of generative AI technology must recognize and compensate publishers accordingly for the tremendous value their content contributes to the development of these systems.”

Digital Content Next CEO Jason Kint stated: “For decades, our member companies have pursued opportunities to bring trusted news and entertainment to new platforms and new distribution channels enabled by the internet. We know from experience that principles like these are necessary to make certain those opportunities continue to proliferate and serve as a guidepost for businesses and policymakers who are wrestling with the ethical and legal questions surrounding AI.”

Angela Mills Wade, Executive Director of the European Publishers Council said: “The Global Principles for AI pave the way for a powerful convergence of innovation and ethical development of AI. We invite regulators to establish legal frameworks which boost innovation and create new business opportunities, while ensuring that AI develops in a way that is responsible and sustainable for the publishing and journalism sectors in full respect of their intellectual property rights.”

Among other things, the Global AI Principles stipulate that developers, operators, and deployers of AI systems should:

  • Respect intellectual property rights protecting the organizations’ investments in original content
  • Leverage efficient licensing models that can facilitate innovation through training of trustworthy and high-quality AI systems
  • Provide granular transparency to allow publishers to enforce their rights where their content is included in training datasets
  • Clearly attribute content to the original publishers of the content
  • Recognise publishers’ invaluable role in generating high-quality content for training, and also for surfacing and synthesizing
  • Comply with competition laws and principles and ensure that AI models are not used for anti-competitive purposes
  • Promote trusted and reliable sources of information and ensure that AI generated content is accurate, correct and complete
  • Not misrepresent original works
  • Respect the privacy of users that interact with them and fully disclose the use their personal data in AI system design, training, and us.
  • Align with human values and operate in accordance with global laws.

Access the Global Principles on AI here.


Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x