Free webinar: The Future of Content with The Foundry’s Will Roth

Join James Hewes, FIPP CEO, as he interviews Will Roth, VP – Head of Content & Strategy at The Foundry, Meredith’s content agency business. We’ll be discussing the findings of a new report he’s recently published called “The Future of Content”.

The webinar takes place at 10 am GMT / 3 pm ET on 11 November and is free to attend.

In his report, The Future of Content: How Brands Can Adapt to the New Normal, Will leverages Meredith’s first-party insights into consumer behaviour to lay out a new roadmap for brands for using content to market to women.

Packed with lessons that can be universally applied, will talks us through the key findings and recommendations for The Future of Content. The “new rules” include:

  1. Flexibility first: From streamlined approvals to tapping into a global talent pool and remote production, flexibility in planning and messaging are a must. 
  2. Be real: For years the industry has championed ‘authenticity’, but data shows women today have very specific desires from brands on that front – including more relatable influencers, unscripted celeb moments, and grittier production values. 
  3. Less is more: While content consumption is up, she actually wants less frequent, more thoughtful experiences from brands. He explains who is doing it well.

Join us on 10 November at 3 pm GMT / 10 am ET for this free FIPP Insider webinar.


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