From tradition to transformation: Why FIPP Congress is heading to Madrid
FIPP’s 100th Anniversary Congress takes place this October in Madrid, a city that mirrors the media industry’s values, creativity, and cultural depth. For global delegates, it promises a professional yet inspiring setting for meaningful exchange, fresh thinking, and reflection on a century of change.
Madrid is a city both shaped by its heritage and focused firmly on the future. It is a place where centuries-old institutions sit comfortably alongside bold new ventures; where tradition informs innovation; and where delegates can celebrate the milestones of the past while engaging with the ideas and partnerships that will define the next era of the industry.
A city that connects
At its heart, Madrid is a city designed around connection. Its walkable layout and well-integrated transport infrastructure make it easy to move between meetings, museums, and spontaneous encounters over coffee or tapas. From the historic streets of the Literary Quarter (Barrio de las Letras) to the expansive boulevards of Salamanca, Madrid offers plenty of space to pause, reflect, and catch up between sessions.
This aligns closely with the long-standing mission of FIPP Congress: to bring the international media community together, encourage collaboration, and build professional relationships that drive the industry forward.
Heritage with momentum
Madrid’s blend of continuity and change provides a fitting context for the industry’s 100-year journey. This is a city with deep cultural roots, home to some of Europe’s most prestigious art institutions, architectural treasures, and historic districts… but one that is far from static. Over the last two decades, Madrid has undergone a quiet transformation, emerging as a leader in digital innovation, sustainability, and entrepreneurial growth.
New cultural spaces, such as Matadero Madrid, have reimagined industrial heritage for contemporary use, while dynamic hubs for media and tech startups are reshaping the business landscape. Like the publishing sector, Madrid is proud of its legacy, but equally committed to reinvention.
Human-centred, globally minded
Madrid’s capacity to host major international events is also well established. With three state-of-the-art convention centres, more than 90,000 hotel rooms, and a highly efficient airport-to-city transport link, the city is well equipped to support a high-calibre congress and executive-level delegates.
But beyond the logistics, what sets the city apart is its mix of old-world elegance and modern infrastructure, creating the conditions for the kind of productive dialogue that characterises every FIPP Congress experience.
Madrid’s professional appeal is matched by its character. The Spanish capital has long been recognised for its openness, hospitality, and strong sense of community. The city’s famously sociable culture – seen in its communal eating, vibrant public spaces, and late-in-the-day conversations – naturally lends itself to the kind of informal, high-value networking that often defines the success of an international gathering.
Looking ahead
The decision to host FIPP’s centenary Congress in Madrid is both symbolic and strategic. As the media industry continues to navigate disruption, adapt to new technologies, and reassert its value in an attention-driven world, it needs spaces that encourage reflection, reinvention, and reconnection.
Madrid offers just such a space. It is a city that knows how to celebrate history without being bound by it, a place where ideas move freely, and where international perspectives are not only welcomed, but actively encouraged. For those joining the Congress in October, Madrid offers a bridge between past and future – and between the individuals, organisations, and networks shaping the next 100 years of media.
Check out all Madrid has to offer at esmadrid.com.
The FIPP World Media Congress takes place in Madrid, Spain, from 21-23 October 2025.
This event will bring together media professionals from across the globe for three days of insightful discussions, keynote presentations, workshops, and unparalleled networking opportunities. Whether you’re a seasoned industry leader or a rising innovator, the FIPP Congress promises to be an unforgettable gathering that will shape the future of media.
See the agenda here, the list of speakers here and book your place with the Summer Special Rate here.
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