Glamour names new Editorial Directors for Europe and Americas
Glamour magazine has today announced two new high-profile editorial appointments for Europe and the Americas. Deborah Joseph, who has been Editor-in-Chief of Glamour UK since 2017, becomes the publication’s European Editorial Director, while Samantha Barry has been appointed Americas Editorial Director.
In a note to staff, Anna Wintour, Condé Nast’s Chief Content Officer and Global Editorial Director of Vogue, said:
“Last year, we appointed global editorial directors of Architectural Digest, Conde Nast Traveller, GQ, Vogue and Wired. Today, I’m so pleased to announce that Samantha Barry has been appointed Americas Editorial Director, Glamour, and Deborah Joseph, European Editorial Director. Both Sam and Deborah have demonstrated brilliant leadership as editors in chief in their respective markets, as well as a commitment to growing the Glamour community and reaching new audiences across platforms.”
“Glamour has already proven itself as a successful global model across twelve markets, most recently with a shared cover star in October, followed by a global virtual event. Sam and Deborah will continue their close editorial partnership to set the brand’s content strategy, vision and tone across markets and on all platforms, while reinforcing local storytelling and reporting.”
In addition to continuing to oversee the UK title, Johnson will also look after the German and Spanish versions of the publication, commenting: “It is a complete honour to be leading Glamour Europe into a new digital-first era. Glamour is a brand that has been close to my heart for many years and I am excited to work with Glamour Americas to see it continue to empower women all over the world.”
Since 2018, Barry has served as Editor-in-Chief of Glamour US, where she has transformed the brand to reach record-breaking monthly audiences, and grown video across platforms.
In the last year, the US version of the magazine has experienced a 24% year-on-year increase in traffic and a 37% year-on-year increase in time spent, and now boasts a social following of more than 13.3m followers across all platforms. Glamour UK has experienced a 22% year-on-year increase in traffic and according to Wintour, last week received its best e-commerce week ever, with revenue up 200% year-on-year.