Google Digital Immersion Week: Talking Transformation
As publishers embark on their individual digital transformation journeys, the stakes have never been higher. Get things right and your secure the sustainability of newsrooms and quality journalism. Get it wrong, and publications face a deepening existential crisis.
To help guide publishers, FIPP and FT Strategies, the subscriptions consultancy from the Financial Times, joined forces for the inaugural Digital Immersion Week – a five-day course for operational managers in magazine media in Europe, the Middle East and Africa, that featured invaluable insights from brands that have made a successful digital shift.