Growing a business – BBC Gardeners’ World MD on the magazine’s digital transformation

For over 30 years, Gardeners’ World has been one of the UK’s top gardening titles – an indispensable guide that appeals to green-fingered experts and novice gardeners alike. As gardening needs have changed, so has the magazine – branching out online in 2007 and adding podcasts and live events to go with the Gardeners’ World BBC programme that started it all.