Seasonal editions of Harper’s Bazaar and Esquire will go live in the Kingdom of Saudi Arabia in less than a week’s time, in a first for international luxury fashion and lifestyle magazines.
Harper’s Bazaar Saudi and Esquire Saudi will debut from 1 March, representing a “new chapter for the luxury fashion and creative industries” in the country, said ITP Media Group (ITP).
The two titles will aim to make a particular appeal to the under-35s who make up two thirds of the Saudi population, giving it one of the youngest citizenries in the world. Alongside its usual in-depth reporting and features, Harper’s Bazaar Saudi and Esquire Saudi will also offer a fresh and dynamic take on fashion and culture.
Her Highness Princess Noura bint Faisal Al Saud, a leading member of the Ministry of Culture’s Fashion Commission, commented: “I am excited that fashion publishing in the Kingdom increases opportunities for cultural professionals and will lead to more jobs for writers, photographers, stylists, art directors and graphic designers.
“Fashion publishing has the potential to be a strong platform upon which to narrate the story of Saudi’s homegrown fashion talents, and encourage cultural exchange. Using fashion as a lens through which to examine the beauty and history of this country will inspire people both at home and abroad.”
Sue Holt, Managing Director of ITP Media Group Saudi commented: “I met Her Highness Princess Noura bint Faisal Al Saud in 2018 to discuss launching the first internationally acclaimed fashion magazines specifically for the Saudi Arabian market and am excited that this discussion has now become a reality.
“As ITP Media Group we are immensely proud to be part of this historic movement in one of the world’s youngest and most rapidly evolving countries. To be able to showcase and celebrate the creative people there through our media is an absolute honour and we look forward to Harper’s Bazaar and Esquire Saudi helping to unearth previously unseen talent and to tell the stories of the many people that deserve to be recognised.”
Harper’s Bazaar Saudi and Esquire Saudi are one of the first media brands to be launched in the Kingdom under the Saudi Arabian General Investment Authority (SAGIA) license agreements. ITP Media Group already publishes Harper’s Bazaar and Esquire editions across the The Cooperation Council for the Arab States of the Gulf (GCC).
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