Health check: What can mainstream publishers learn from the world of medical journals?

“Consumer magazines and medical journals operate from different ends of the publishing spectrum, but they are both parts of the publishing mix,” argues Mark Allen, chairman of the Mark Allen Group, a business that has both elements in its portfolio of brands.

This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.

By registering, you agree to your information being used in accordance with our Privacy Policy

Reset your password

A link has been emailed to you - check your inbox.

Don't have an account? Click here to register

Your first step to joining FIPP's global community of media leaders

Sign up to FIPP World x