Hearst UK has announced the launch of a new fashion and beauty membership programme from the team behind Elle UK. Elle Collective will allow members to access exclusive fashion and beauty content, advice from industry experts and curated offers and experiences.
The membership costs £149 a year and includes the new Elle App, an annual print magazine subscription, bonus member-only content, a weekly newsletter and exclusive offers and events.
With the Elle Collective, Hearst UK is aiming to give readers the opportunity to look at the world through the lens of an Elle editor, with members able to join a community of fellow fashion, beauty and culture enthusiasts and access exclusive virtual and in-person events – meeting prominent designers, stylists, make-up artists, authors and the ELLE editorial team.
“We are very excited to launch Elle Collective and look forward to deepening our connections with our ever-growing and engaged audience,” said Kenya Hunt, Editor-in-Chief of Elle UK.
“The ELLE team and I have always thought of our world of contributors and readers as a community in which we all learn from each other — rather than the old model of editors speaking to readers from ‘on high’. Elle Collective feels like a natural next step in our evolution.”
Katie Vanneck-Smith, CEO, Hearst UK, added: “At Hearst UK, we’re always looking for ways to bring our brands to life in new and exciting ways. Elle Collective will allow us to create stronger, deeper, and even more valuable relationships with both new and existing customers, whilst creating new opportunities for our partners.”