How to make subscribers fall in love with your brand, over and over again

Join us for a free FIPP Insider webinar on Thursday 10 December at 2 pm GMT as we discuss subscription business with Zephr, Capital Economics and Jysk Fynske.

The conversation

After the influx of subscriptions seen by many digital media publishers through 2020, the question turns to how businesses will retain and even grow those customers when it comes time to renew them.

Moderated by FIPP CEO James Hewes, our panel of guests will explore how publishers should be looking to adapt their offering in order to create optimal user experiences that are designed to increase customer satisfaction and ultimately aid retention. 

The panel will help attendees get an understanding of how to identify your customers’ lifecycle and gain insights into how best to adapt your product to delight customers and avoid dreaded churn.

The panel

James will be joined by Jacqueline Lilinshtein, Head of Digital Product and Innovation, Capital Economics; Jeppe Uhre Havgaard Bjerrum, Head of Subscription Sales and Service, Jysk Fynske; and Chris Scott, CPTO, Zephr.

Anything else?

Yes, Zephr will also reference the results from the Zephr & Digiday report, ‘Beyond subscriptions: How publishers are tackling audience churn and reacquisition’ and discuss methods publishers can leverage to uncover the stages of a customers’ lifecycle and action against them.

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