Perfect match: How Aller media is riding the e-commerce wave

When Swedish media company Aller media recently acquired My Perfect Day, the country’s largest online seller of wedding, baby shower and party merchandise, it was a match made in heaven. Aller media reaches three million women in Sweden through its brands, influencers and channels so tying the knot with an e-commerce company that has built up its own loyal female following just makes sense. It’s