Simon Hutson of The Savings Group on finding ways of boosting revenue for publishers
Whether it’s due to the demise of third-party cookies or big tech giants eating into digital advertising revenue, there is mounting pressure on media organisations to find new streams of income. Helping companies identify and seize these new opportunities is The Savings Group, which, over the last four years, has used its vast experience and cutting-edge technology to connect publishers with commerce, generating new revenue, data and insights.
