The Washington Post on Zeus Prime, first-party publishing… and NFTs!

In this exclusive interview for FIPP, The Washington Post’s Head of Commercial Product, Jeffrey Turner, provides a deep-dive insight into the company’s newly launched ad-buying network, Zeus Prime. He also speaks to us candidly about industry collaboration more broadly, the shift towards first-party data, and it turns out has his finger very much on the pulse when it comes to NFTs… so I couldn’t resist the opportunity to get his views on that side of the industry as well!  

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