Time has announced that it will expand its World’s Greatest Places franchise for the first time with the launch of Time Destinations, a new editorial series spotlighting the people shaping the future of the world’s leading cultural hotspots. It has chosen Dubai as its inaugural destination.
Dubai was recognized as one of the World’s Greatest Places in the brand’s 2021 list, for its many new attractions – including Expo 2020, a multibillion-dollar six-month world fair at which countries have showcased their respective cultures and achievements. ‘Destination: Dubai,’ a 12-part travel series, will explore the city through the eyes of its up-and-coming innovators, entrepreneurs and trailblazers.
“We’re so excited to be expanding World’s Greatest Places with Time Destinations, and eager to tell essential stories about the people shaping Dubai’s future,” said Dan Macsai, Time Executive Editor.
The series will launch with a profile of Butheina Kazim, co-Founder of Cinema Akil, the first arthouse cinema in the Gulf region. The theatre predominantly features and promotes films from the Arabic world, such as Lebanese director Ghassan Salhab’s The River, and hosts popular film festivals throughout the year. It has quickly emerged as a can’t-miss destination within Dubai, and helped establish the Arabic film industry as a global creative powerhouse.
The first episode of Destination Dubai will launch on 28 December on TIME.com.