We Like Mags podcast episode featuring Aled John of FT Strategies goes live

Aled John, Deputy Managing Director of FT Strategies, is the guest on the latest episode of the We Like Mags podcast, which went live this week.

John joined Christian Kallenberg, owner of We Like Mags, and Benjamin Kolb, managing director of SPRYLAB, to talk about how the Financial Times consultancy is helping other companies set up sustainable business models and become less dependent on the advertising market.

He also explains why customer loyalty should not be the focus only at the time of cancellations or contract renewal.

FT Strategies not only works with publishers but also advises streaming providers, arts organisations, financial service providers, and many others.

You can listen to the podcast here