[Webinar video] See the Digital Media Subscriptions Master Class 1 on Acquisition

This is the first of three, free in-depth webinars on digital subscriptions focused on the three pillars driving reader revenue strategies.

Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value, while stemming churn.

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Digital Media Subscription Master Class 2 on Engagement will take place online on 16 September and will be part of the wider FIPP World Media Congress but registration for it will remain free. Sign up here.

Registration for 5-module subscriptions course now open!

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