This is the first of three, free in-depth webinars on digital subscriptions focused on the three pillars driving reader revenue strategies.
Successful reader acquisition demands a delicate balance between strategy and data-driven implementation. In this webinar, participants will learn how to determine the right subscription acquisition strategy for their company, and apply tried-and-true, data-driven principles every step of the way. The objectives are to acquire new customers and then to drive engagement and lifetime value, while stemming churn.
See the video:
Download the slides:
- Dr. Matt Lindsay, President, Mather Economics, USA (Download presentation slides here)
- Sidney Glastad, Acquisition Manager, Schibsted, Norway (Download presentation slides here)
- Nils von der Kall, Director, Marketing and Sales, Die Zeit (Download presentation slides here)
Digital Media Subscription Master Class 2 on Engagement will take place online on 16 September and will be part of the wider FIPP World Media Congress but registration for it will remain free. Sign up here.