28 May 2025

What’s next for media? Seven big topics we’re tackling at Congress 2025

Explore the key themes and future-shaping conversations set to define the FIPP World Media Congress 2025 – from AI and ethics to tech stacks, trust, and the battle for attention.

(Pre-agenda rates end on 31st May. Book now to save!)

Reinventing media for the future

From legacy brands to bold new startups, media companies are reimagining what it means to publish in a world of constant disruption. This theme will explore future-focused strategies across content, product, and business models – spotlighting innovation in storytelling, audience development, and delivery. Discover how leaders are adapting to shifting consumer behaviours, global trends, and technological leaps to stay relevant and resilient in a new media era.

Balancing AI and editorial integrity

As AI tools reshape content creation and newsroom workflows, publishers face critical choices around transparency, authorship, and accountability. This session will tackle the intersection of machine capability and human judgement, exploring how leading organisations are using AI to enhance journalism, without compromising trust or editorial values. Expect candid insights into ethical frameworks, internal policies, and the role of the editor in the age of generative technology.

New revenue playbooks

Diversifying revenue has never been more urgent… or more creative. From first-party data strategies and premium subscriptions to branded content, ecommerce, and licensing, the next wave of monetisation models will be explored. Learn from publishers who are building sustainable business engines, adapting to ad market shifts, and unlocking value through experimentation and audience-first thinking.

Winning the attention economy

In a crowded content landscape, attention is the new currency. This session will dive into what it really takes to capture and retain audience focus – across platforms, formats, and demographics. Discover strategies in visual storytelling, short-form video, interactivity, and community building that cut through the noise, and hear from leaders who are mastering engagement with purpose, precision, and personality.

AI-native disruptors and partnerships

Meet the media players born into the AI era – startups and innovators who are redefining everything from news delivery to personalised content and conversational media. Our speakers will look at what sets AI-native companies apart, and how traditional publishers are partnering or competing with them. Explore collaborative models, investment opportunities, and what legacy brands can learn from this new breed of disruptor.

Optimising tech stacks for growth

The right tools can unlock new efficiencies, insights, and scale. This session will look closely at the evolving media tech stack, covering CMS flexibility, audience analytics, automation, monetisation platforms, and integration strategies. Hear from digital leaders who are building agile systems designed for growth, futureproofing operations while keeping creativity and user experience at the core.

Trust, ethics and regulation

In an age of misinformation and algorithmic influence, trust is a competitive advantage. This session will look at how publishers can uphold ethical standards, navigate tightening regulations, and strengthen audience confidence. From data privacy and content labelling to global policy shifts and responsible AI deployment, explore the frameworks and actions shaping a more accountable media landscape.

The FIPP World Media Congress takes place in Madrid, Spain, from 21-23 October 2025.

This event will bring together media professionals from across the globe for three days of insightful discussions, keynote presentations, workshops, and unparalleled networking opportunities. Whether you’re a seasoned industry leader or a rising innovator, the FIPP Congress promises to be an unforgettable gathering that will shape the future of media. Book now with the Pre Agenda Offer to save 650EUR from final rates.

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