WNIP and Media Voices publish Media Moments 2021 report

This year’s instalment of What’s New in Publishing’s annual report on the industry, Media Moments, has now been published. The comprehensive study, written by the Media Voices team, covers trends across platforms, advertising, subscriptions, e-commerce and more, alongside emerging technologies like the metaverse and NFTs.

“To be successful in publishing at a time of huge societal and economic upheaval demands adaptability in spades, as well as the courage to pivot business models and risk all,” says Jeremy Walters, Editor in Chief, What’s New in Publishing’s Editor-in-Chief, in his introduction to the report.  “Yet for those publishers who are up to the challenge, 2021 has been a successful year.” 

“This is borne out by the latest AOP and Deloitte Q2 figures which show that revenues for B2C publishers in the UK grew 24% over the twelve-month period from June 2020 to June 2021. US figures show a similar positive uptrend. These successful publishers have adopted a mindset of continual, never-ending innovation, as well as an overt curiosity into how their content can be better imagined and distributed. All this amidst a global pandemic. They should feel rightly proud.”

Chapters in the report include: 

  1. Newsletters
  2. Platforms
  3. Subscriptions
  4. Advertising
  5. Video
  6. Audio
  7. Trust
  8. Data & Privacy
  9. Print
  10. E-commerce
  11. Mergers & Acquisitions 
  12. Emerging Technologies

Media Voices Podcast Host, Chris Sutcliffe, says: “Given that Facebook is now seen – despite its best efforts – as a platform for old people, expect to see publishers make much more of their experiments on other platforms like TikTok and Snapchat in addition to the metaverse. At the same time the reprioritisation of owned and operated platforms will mean that direct relationships via publishers’ own sites and apps should reduce the reliance on other platforms somewhat.”

You can download the full report for free via the What’s New in Publishing website here


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