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  • Artificial intelligence - an opportunity for publishers?

    The rise of artificial intelligence in general, and machine learning in particular, has been an emerging theme at DIS for several years now. In 2018 the topic hit the mainstream as it was analysed in no fewer than five sessions with eight experts giving their views. The topics the presenters ran through ranged from the general impact AI will have on society, through to advice on how to harness the technology to monetise content now.

    Published 25 April 2018 Features
  • Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons

    A few years ago at the Digital Innovators’ Summit, everyone was talking about free content and advertising, with the rising use of ad blockers in the forefront of everyone’s minds. This year, however, the strongest takeaway was that publishers are no longer in defence mode: with most now employing a paywall or subscription model, it’s been proven beyond doubt that people will pay for quality content. So now that publishers have a bit of breathing room, another question arises: what should they do to stand out from the crowd?

    Published 24 April 2018 Features
  • The difference between artificial intelligence and automation

    As the emergence of AI grows stronger, many have begun to conflate this technology with the previous wave of automation that has gone before it. Chris Boos, CEO and founder of Arago refutes this stance, and explains how publishers and other businesses are already practically applying artificial intelligence to their brands.

    Published 17 April 2018 Features
  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    Published 16 April 2018 Features
  • Privacy, the EU and the future of publishers

    In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

    Published 13 April 2018 Features
  • How women's magazines innovate

    Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

    Published 11 April 2018 Features
  • How to talk to teens: Bleacher Report and The Economist on engaging the younger generation

    At the Digital Innovator's Summit in Berlin last week, Bleacher Report and The Economist offered insight into engaging the younger generation: Gen Z and millennials.

    Published 28 March 2018 Features
  • The relationship between publishers and platforms: fixing what was broken and other lessons

    The dynamics between magazine media publishers and platforms like Facebook and Google have shifted a lot over the last 12 months, some might even say was broken. Vivian Schiller, independent editor-in-chief at Weber Shandwick and director at the Scott Trust, discussed the dynamic between the platforms and publishers and what publishers could do to regain what went missing at the Digital Innovator’s Summit March 20 in Berlin.

    Published 26 March 2018 Features
  • Brands as media owners: how Thomas Cook took creative control of its branding strategy

    The line between brands and media owners has been blurring for some time, with many brands experimenting with their own media to reach consumers and showcase brand identity. One excellent example of this is Thomas Cook, and the main room was full for the final session of the first day of the Digital Innovators' Summit in Berlin, as Stuart Adamson, director of Thomas Cook Group's Media and Partnerships division, took to the stage to explain the brand's media strategy and the success they've had as a result.

    Published 26 March 2018 Features
  • Download the DIS 2018 speaker presentations

    View and download the speaker presentations from the Digital Innovators' Summit, 18-20 March, Berlin.

    Published 22 March 2018 Insight News
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