Building a ‘Forever Transaction’ with your readers using the same principles as Netflix, LinkedIn and the Silicon Valley giants

Building a ‘Forever Transaction’ with your readers using the same principles as Netflix, LinkedIn and the Silicon Valley giants

From FIPP World Media Congress 2020: we hear from bestselling author Robbie Kellman Baxter, Strategy Consultant and Author, Peninsula Strategies (USA) about her notion of the ‘forever transaction’ and how this can be applied to build strong, durable relationships with readers.

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