D2C Summit: Permutive and Livingly Media on making the shift to first-party data

At the FIPP D2C Summit, Lauren Kroll, Customer Success Manager for Permutive, spoke to Jonathan Penn, SVP Revenue for Livingly Media, about how the women’s lifestyle brand was making the shift to first-party data. Penn spoke about creating bespoke packages for brands, harnessing audience quiz data, and the ongoing need for privacy.