Digital Advertising Futures 2023 H1
The FIPP Digital Advertising Futures report summarises the latest estimates for the advertising market to help FIPP members produce more accurate budgets and forecasts for their own businesses.
The accuracy of these estimates will also be assessed against actual market performance as the twice-yearly review develops over time to ensure the most up-to-date information.
Made in partnership with InsurAds, FIPP Digital Advertising Futures features IMF economic and global advertising forecasts, a look at the challenges faced by Meta and Alphabet, as well as retail media and social media trends and news and magazine market forecasts.
