Events in magazine media: how to convert them into a revenue source

This FIPP Insight Report looks at events in magazine media and how to convert them into a revenue source. The report examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.

Inclusive of six pages of case studies drawing upon the experiences of everything from Smithsonian Magazine Museum Day in the US to La Gala de Caras (Editorial Perfil) in Argentina, the report offers a diverse catalogue of successful events of different shapes and sizes that are already functioning in the real world.