FIPP Insider webinar: Meredith’s Will Roth on The Future of Content

FIPP Insider webinar: Meredith’s Will Roth on The Future of Content

FIPP CEO James Hewes interviews Will Roth, VP – Head of Content & Strategy at The Foundry, Meredith’s content agency business. They discuss the findings of a new report he’s recently published called “The Future of Content”.

In his report, The Future of Content: How Brands Can Adapt to the New Normal, Will leverages Meredith’s first-party insights into consumer behaviour to lay out a new roadmap for brands for using content to market to women.

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