An extraordinary shift in media behaviour patterns during an extraordinary time: The arrival of Covid-19 has brought about a dramatic shift in media behaviour globally. As people’s freedom of movement is severely restricted, they have flocked to high-quality content providers as they seek out entertainment, escapism, inspiration and trustworthy news coverage.
This article is available to registered FIPP users only. Sign up for FREE to get access to this and other great articles. It's quick and easy.